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Filter Brew Guides

Filter Brew Guides

We often talk about agitation and bloom when brewing filter coffee, but what do these terms mean and why are they important in the brewing process?

First, there’s agitation. During the brewing process, agitation is a slight disturbance of the coffee grounds. Coffee can be agitated in a variety of ways, the most common of which is stirring. Agitation increases the cup’s intensity at the expense of clarity. We only recommend agitating older coffee because it gives the cup more life and complexity.

The bloom is the release of gases from the ground coffee during the brewing process. The grounds begin to purge themselves of carbon dioxide as soon as hot water comes into contact with them, resulting in the bloom effect. The bloom’s purpose is to pre-wet the coffee grounds so that they can expand. When coffee comes into contact with water, it expands, resulting in a larger surface area and a more flavourful brew.

AeroPress Traditional

Don’t be fooled by the size of this coffee maker; it’s a force to be reckoned with. Our AeroPress brew guide will have you brewing the perfect cup of filter coffee at home or on the go.

  1. Agitate 17.5g coffee + 200ml water
  2. Take a 30-second break and wait
  3. 80ml water + agitate
  4. Plunge at 1 minute 30 seconds

AeroPress Inverted

For a smoother, heavier-bodied brew, simply invert your AeroPress and brew by immersion.

  1. Agitate 15g coffee + 235ml water
  2. Be patient for 45 seconds and wait
  3. Begin to agitate
  4. Plunge at 55 seconds

French Press Plunger

This method of coffee brewing is iconic, whether you call it a French Press or a Plunger. 

  1. 30g of coffee + 500ml of water
  2. Take a 5-minute break and wait
  3. Begin to agitate
  4. Plunge at 5 minutes 10 seconds

Hario V60

The Hario V60, which originated in Japan, is now popular among home brewers all over the world. Our Hario V60 brew guide is sturdy, stylish, and simple to use, so you’ll be pouring like a pro in no time. 

  1. Agitate 16g coffee + 32ml water
  2. Take a 30-second break and wait
  3. 224ml of water
  4. Extraction time: 2 minutes


The Chemex, which was invented in 1941 and is still in use today, is a classic piece of brewing equipment. The Chemex, with its iconic shape, makes a beautiful and balanced cup of coffee.

  1. Agitate 30g coffee + 60ml water
  2. Wait for 25 seconds
  3. 390ml of water
  4. Total extraction 2 minutes 50 seconds

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